Effective Friday, April 4, 2014, Safeway shoppers will no longer require a club card to receive discounts on their grocery purchases.

According to Safeway officials, all shoppers will receive sales prices without providing a club card or a phone number.

Additional information on the end of Safeway’s club card program will be available at Safeway locations beginning on Friday.

The Air Miles Reward Program will not be impacted by the elimination of the club cards.