Thousands of at-risk and underserved children from across Alberta will be able to experience a little bit of holiday culture as part of a new campaign this year.
The Sun Life Financial Nutcracker Dream, organized between the Alberta Ballet and Sun Life Financial, is committed to bring free access to live ballet to thousands of children in the province.
The crowdfunding campaign has a goal of raising $20,000, which would allow 2,000 children and youth to attend a performance of The Nutcracker in the 2015 season.
In addition, Sun Life Financial will also be sending an additional 1,000 children to the performance, making the reach of the campaign even further.
“We are thrilled to not only be supporting programs like this but helping people connect to the arts and cultural community,” said Paul Joliat, Assistant Vice-President, Philanthropy and Sponsorships, Sun Life Financial, in a release. “We hope these tickets will help to make the holiday season brighter for those in Calgary and Edmonton.”
The campaign is funded through Sun Life's Making the Arts More Accessible program, which focuses on supporting arts and culture and provide increased access to those events for people who might have found them out of reach otherwise.
The Alberta Ballet is also working with Kids Up Front to ensure the campaign reaches those in need.
For more information, you can visit their website at nutcrackerdream.com.
The Nutcracker is on stage at the Jubilee Auditorium in Calgary from December 17 to 24 and from December 10 to 13 at the Northern Alberta Jubilee Auditorium in Edmonton.
