The second annual Homefront campaign places decals on cabs to raise awareness of domestic violence.
More than 800 Checker cabs will have the large decals on their doors, which feature a new logo of a heart created by adjoining hands, symbolizing the community coming together.
The initiative comes as Alberta struggles with an epidemic of domestic violence, with rates that have climbed even higher this year.
“There's been an increase in domestic violence and so this campaign is more critical than ever to get the message out there that if you are impacted by domestic violence there's resources out there to support you,” said Maggie MacKillop of Homefront.
This is the second year Checker cab has taken part in the campaign, and says the response has been amazing.
“Because our driver are always so heavily involved in getting people out of domestic situations, we just thought it was a good fit for us,” said Kurt Enders, Checker Transportation Group. “We even got emails in from one particular individual, because she saw the decals on our cars, it inspired her to get help from a situation she was in, and gave her that sense that someone was there who cared and would help her with the challenge she was in.”
Homefront collaborates with the justice system, police and community agencies to help free families from domestic violence.
For more information go online to Homefront’s webpage.
