Travel site features picture from Alberta resort to promote U.S. ski hills
Imitation may be the sincerest form of flattery, but that is small consolation for Sunshine Village after a U.S. travel site used their scenery to pump American ski hills.
The piece published in December on travel site Extra Holidays enticed readers to discover the "10 Best Ski Resorts in the U.S." but the spectacular banner photo directly above the headline was clearly taken off Sunshine's Continental Divide Chair.
"I think it does happen more and more. And as we see changes in where people are visiting to and what people want is that aspirational product," said Kendra Scurfield, director of brand and communications for Sunshine Village Ski Resort.
"They are looking for those more magical, dramatic landscape images and Banff has shown up on places that are certainly not there."
The piece published in December on travel site Extra Holidays enticed readers to discover the "10 Best Ski Resorts in the U.S." but the spectacular banner photo directly above the headline was clearly taken off Sunshine's Continental Divide Chair.
The shot also shows a Canmore ski clothing brand – Alchemy of Ride – and appears to have been lifted from the company's advertising.
CTV News reached out to Extra Holidays for comment but did not receive a response.
Tourism Alberta also declined to comment.
CTVNews.ca Top Stories
Quebec nurse had to clean up after husband's death in Montreal hospital
On a night she should have been mourning, a nurse from Quebec's Laurentians region says she was forced to clean up her husband after he died at a hospital in Montreal.
Cuban government apologizes to Montreal-area family after delivering wrong body
Cuba's foreign affairs minister has apologized to a Montreal-area family after they were sent the wrong body following the death of a loved one.
What is changing about Canada's capital gains tax and how does it impact me?
The federal government's proposed change to capital gains taxation is expected to increase taxes on investments and mainly affect wealthy Canadians and businesses. Here's what you need to know about the move.
'Anything to win': Trudeau says as Poilievre defends meeting protesters
Prime Minister Justin Trudeau is accusing Conservative Leader Pierre Poilievre of welcoming 'the support of conspiracy theorists and extremists,' after the Conservative leader was photographed meeting with protesters, which his office has defended.
Northern Ont. lawyer who abandoned clients in child protection cases disbarred
A North Bay, Ont., lawyer who abandoned 15 clients – many of them child protection cases – has lost his licence to practise law.
'One of the single most terrifying things ever': Ontario couple among passengers on sinking tour boat in Dominican Republic
A Toronto couple are speaking out about their 'extremely dangerous' experience on board a sinking tour boat in the Dominican Republic last week.
Boeing's financial woes continue, while families of crash victims urge U.S. to prosecute the company
Boeing said Wednesday that it lost US$355 million on falling revenue in the first quarter, another sign of the crisis gripping the aircraft manufacturer as it faces increasing scrutiny over the safety of its planes and accusations of shoddy work from a growing number of whistleblowers.
Bank of Canada officials split on when to start cutting interest rates
Members of the Bank of Canada's governing council were split on how long the central bank should wait before it starts cutting interest rates when they met earlier this month.
Fair in Ontario, flurries in Labrador: Weather systems make for an erratic spring
It's no secret that spring can be a tumultuous time for Canadian weather, and as an unseasonably mild El Nino winter gives way to summer, there's bound to be a few swings in temperature that seem out of the ordinary. From Ontario to the Atlantic, though, this week is about to feel a little erratic.