The United Way of Calgary is working to show people between 20 - 40 years old that you don't have to be old or retired to be a philanthropist.

Wednesday evening, the organization’s 'Because' initiative is hosting a holiday shopping event at The Core.

The event, called 'Twas the night' will offer entertainment including portions of The Nutcracker performed by Alberta Ballet and retails will provide special deals for those in attendance.

The event aims to highlight philanthropy in young adults.

Calgarians in their 20's and 30's are focused at starting their careers, families and paying the bills.  The United Way is reminding young adults that giving back to the community doesn't take a huge commitment.

“The united way is looking to that younger demographic to get them engaged, and to begin building that next generation of donors, volunteers and community philanthropists,” says Joe Connors, the co-chair of the ‘Because’ initiative.  “So when the baby boomer generation moves into retirement we’ll have that next generation ready to step up to the plate.”

The doors open at The Core Wednesday evening at 6:30 and the $15 tickets will be available at the door.

The ‘Because’ initiative and the National Music Centre will split the proceeds from the event.

The 2011 edition of ‘Twas the Night raised more than $20,000.