Alberta Health Services has launched a new campaign, complete with online information, with the intention of educating Albertans of cancer risks and offering cancer prevention tips.

Alberta Prevents Cancer provides information on the impact diet choices, physical activity, cancer screenings, and alcohol and tobacco have on cancer risk. According to AHS, lifestyle modifications could reduce an Albertan’s risk of a cancer diagnosis by as much as 50 per cent.

“Giving Albertans the tools and support they need to become active participants in their own well-being is central to realizing this worthy goal. Albertans should know that we are here, helping them live the choices today that can have a huge impact on their future,” said Health Minister Fred Horne.

In 2014, an estimated 16,000 Albertans will be diagnosed with cancer. Nearly 50 per cent of Alberta’s population is expected to develop cancer in their lifetime.

“When we spoke with Albertans about cancer prevention, we heard loud and clear that while cancer is a concern, many people feel uncertain about how they can reduce their own risks,” said Dr. Gerry Predy, Senior Medical Officer of Health. “This website is one tool through which Albertans can be informed and empowered.”

For more information, visit Alberta Prevents Cancer.