'Blue Sky City': Calgary unveils new brand
Calgary has a new brand and it's looking up.
'Blue Sky City' has been unveiled as the new identity for the city after nearly two years of work and consultations with 129 organizations across 26 sectors.
"It’s time to tell our own story or continue having others tell it for us. A strong, authentic and aspirational brand supports long-term growth and will align us around a shared vision for the future," said Brad Parry, the president and CEO of Calgary Economic Development (CED).
The new brand was released as part of CED's 2024 Report to the Community on Wednesday.
'Blue Sky City' represents both the 330-plus days of annual sunshine Calgary receives and tells the story of "being a city of blue-sky thinking and innovation, a place of unexpected possibilities and a place of confluence — where peoples, lands, cultures and ideas converge," the CED report reads.
Members of various community groups -- including Tourism Calgary, the Calgary Stampede, Calgary Chamber of Commerce, and the Centre for Newcomers, Calgary Arts Development and more -- were on hand to announce the new brand.
"As an evolving city, we wanted to gain a deeper understanding of how Calgarians see our city, and what resonates for them about who our city is and how we can better tell that story collectively,” said Cindy Ady, the CEO of Tourism Calgary.
Calgary was due for a refreshed brand that better represents the business community and people from all ages, ethnicities, genders and sexual orientations, the brand release material added.
A logo for the 'Blue Sky City' branding will be unveiled in the months to come.
As part of its Report to the Community, CED said it has created or retained more than 7,000 jobs and attracted more than $734 million in investments in 2023.
More than 60 ventures capital deals were closed last year with value of $501 million, the report states.
CTVNews.ca Top Stories
Spectacular aurora light show to be seen across Canada Friday night
A rare and severe solar storm is expected to bring spectacular displays of the northern lights, also known as aurora borealis, across much of Canada and parts of the United States on Friday night.
Town of Fort Nelson, B.C., ordered to evacuate due to wildfire
The entire town of Fort Nelson, B.C., as well as the nearby Fort Nelson First Nation, has been ordered to evacuate due to an out-of-control wildfire.
Bouchard lifts Edmonton Oilers to 4-3 overtime win over Canucks in Game 2
Evan Bouchard scored 5:38 into overtime and the Edmonton Oilers bounced back for a 4-3 win over the Vancouver Canucks in the second round of the Stanley Cup playoffs on Friday.
McGill University seeks emergency injunction to dismantle pro-Palestinian encampment
McGill University has filed a request for an injunction to have the pro-Palestinian encampment removed from its campus.
Which Canadian cities have the highest and lowest grocery prices?
Where you live plays a big factor in what you pay at the grocery store. And while it's no secret the same item may have a different price depending on the store, city or province, we wanted to see just how big the differences are, and why.
Swarm of 20,000 bees gather around woman’s car west of Toronto
A swarm of roughly 20,000 bees gathered around a woman’s car in the parking lot of Burlington Centre.
Video shows naked raccoon catching B.C. family by surprise
When Marvin Henschel spotted a strange and hairless creature wandering through a front lawn in B.C.'s Lower Mainland, he could barely believe his eyes.
Barron Trump declines to serve as an RNC delegate
Former U.S. President Donald Trump's youngest son, Barron Trump, has declined to serve as a delegate at this summer’s Republican National Convention, according to a senior Trump campaign adviser and a statement from Melania Trump's office.
Out-of-control wildfire prompts evacuation alert for Fort McMurray, Saprae Creek Estates Friday night
An evacuation alert was issued for two Wood Buffalo communities Friday night, as crews battled an out-of-control wildfire near Fort McMurray.