Alberta will soon shed the ‘Wild Rose Country’ slogan and adopt a new design for the provincial licence plate.

In July, Albertans were invited to vote on three possible designs for the new plate to replace the one that has been hanging on the back of vehicles in the province for over 30 years.

Version 2 was the most popular with Albertans:

  • Version 1: 45.63 percent with 75,090 votes
  • Version 2: 48.45 percent with 79,734 votes
  • Version 3: 6 percent with 9,753 votes

The new plate is designed with safety features and includes:

  • Alberta’s new logo
  • The Alberta Government’s website address alberta.ca
  • A reflective coating that makes the plate easier to see under low light conditions and easier for infrared equipment to read

Officials say that if there is enough demand, the 'Wild Rose Country' slogan could be reinstated.

"We will be looking at that feedback in the next two weeks, analyzing it, seeing if there are trends in what people are saying." Kathleen Range of Service Alberta told CTV on Wednesday, "If they want us to make some tweaks to the winner, we'll certainly look at that."

Range says the manufacturing contract for the plates will be open to all companies, not just those in Alberta, and estimates that the entire project will cost about $15 million.

"We'll be increasing the registration rates at the time we roll out the new plates by $5," Range said, "Not only will it pay for the increased cost of the plates, but also for the cost to upgrade our registration system."

He says there are currently more than 165,000 unregistered vehicles on the road and the introduction of the new plates should help to identify drivers who are abusing the system.

"We have over 165,000 people out there driving vehicles that aren't paying their fair share. When we switch over to the new plates, law enforcement officers will be able to see those vehicles that are unregistered."

The province says the new plates should be ready to roll out by the spring of 2015 and will be available with vehicle registration renewal.

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(With files from ctvedmonton.ca)