Bridal shop serving Calgary 54 years ends tradition, unveils new plan
As wedding dress styles change through the decades, one Calgary shop has remained a constant option for local brides for more than half a century.
Ethos has operated out of the historic Devenish Building on 17 Avenue since the 1970s but has left the space behind because of a shift in the industry.
“For so long we had people walking in but, all of a sudden people wanted that one-on-one appointment,” said manager Jamie Nazer.
Staff say they only shifted to that model because it was necessary during the COVID-19 pandemic, but found brides preferred it and were more likely to buy.
So Ethos is moving to a smaller space, just two blocks down at 1020 17 Ave. S.W.
“Serve (fewer) people during the daytime and give them the service they’re looking for.”
It will continue offering a variety of styles, complete customization and dedicated staff.
“I’ve been with Ethos for 37 years,” said Nazer.
In many cases several generations of the same family have chosen the local business for their wedding.
“Everyone says, 'Who didn’t buy from Ethos, my grandma did, my mom did my aunt did,'” said Nazer.
The Omar family is pleased to be one of those families.
Miya Omar is getting married in June and picked her wedding dress in the very same shop as her mother.
“It’s very special, it’s a very wholesome moment,” she said.
Though her sisters won’t have the exact same experience, they’re hoping to continue the trend.
“I mean it definitely sucks that I don’t get to come to the same location because it does feel so welcoming and comforting but the staff here, all of the different options and customizations; I think the services will just be enhanced in a new spot,” said Ayah Omar.
Staff feel the same way about leaving the special space.
“We definitely will miss it but we look forward to the new adventure in the other building,” said Nazer.
But they are excited to continuing the tradition in a more modern way that gives brides the experience they want.
Ethos staff say Calgary designer Kate Hewko plans to take over the former bridal space.
CTVNews.ca Top Stories
House of Commons Speaker Greg Fergus survives vote calling for his ouster
Greg Fergus survived a vote to oust him as House of Commons Speaker on Tuesday, but with close to half of MPs expressing a loss of confidence in him, he faces a precarious path forward in maintaining order in Parliament.
'It was hell': Israeli mother held hostage with her children describes 51 days in captivity
Hagar Brodutch, her three children and four-year-old neighbour were kidnapped by Hamas-led militants from their home in Kfar Aza, Israel on Oct. 7 and held for 51 days. They were released in November, but Brodutch says her thoughts are never far from those still being held in Gaza.
'Unruly passenger' forces WestJet flight to make emergency landing in B.C.
A WestJet flight heading to Calgary had to make an emergency landing in northern B.C. Monday due to an incident involving an 'unruly passenger,' Mounties say.
P.E.I. kiteboarder 'lucky to be alive' after shark attack in Turks and Caicos
A professional kiteboarder from P.E.I. says he has been seriously injured in a shark attack that occurred while he was snorkelling in the Turks and Caicos Islands last week.
Teen dies after being hit by train in N.W. Calgary
A teenager has died after being hit by a train in northwest Calgary on Tuesday afternoon.
Black bear kebabs make family sick with parasitic worms
It was supposed to be a celebration, but one family’s unique meal of black bear meat sent several members to the hospital instead.
'It's his vacation too': Jimmy the baby goat joins 2-week road trip across Canada
After Jimmy the baby goat was shunned by his mother, a New Brunswick man took the kid on a two-week road trip across Canada.
The double-level airplane seat is back. This time, there’s a first-class version
It’s the airplane seat design that launched a thousand memes and kickstarted a media storm. And now the double-level seat is back – only this time, with a twist.
New COVID-19 subvariants become the dominant strains in Canada
More than four years after COVID-19 effectively shut down the world, two new variants of COVID-19 have become the dominant strains of the novel coronavirus in Canada.