Wellspring Calgary launched its most colourful fundraising event on Wednesday and organizers hope to best last year’s total.

Some of the participants were fitted with the fancy head pieces at the Wellspring Calgary offices to launch Toupee For A Day.

Last year, over 12,000 people participated in the event and more than $100,000 was raised.

Organizers say it is very simple to take part.

“All you do is put a toupee on your head and wear it for a day,” said Event Organizer, Heather Dougall. “Go to Toupeeforaday.com and sign up. They’ll have a fund raising page that they can send out to all their friends. Once they reach $50 in fund raising they get their toupee and off they go.”

Wellspring Calgary offers programs, services and resources to support cancer patients and their families and the event helps raise awareness and money.

“This is all about supporting people who have cancer and the ones who love them. So we look after the emotional support, the emotional side of cancer and if you notice the toupee is multi-coloured because it's all the different colours of cancer ribbons. Because Wellspring supports all cancers,” said Dougall.

There are ten colours in the toupee including a lavender ribbon which represents supporters of cancer.

Registration is free and participants are only required to wear their toupees during their regular activities on March 6, 2013.

Wellspring Calgary provided over 18,000 program hours to over 1500 people affected by cancer in 2011.

For more information, visit the Toupee For A Day website.