The Loonie has taken a nosedive over the last week and firms remain concerned about weak demand and domestic uncertainty.
The loonie fell heavily last week, losing well over two cents to its lowest levels since September 2009 amid a disappointing December employment report.
Market analysts say the weaker dollar is also the result of things like sluggish commodity prices and softer demand from Europe and China on the export side.
The loonie closed at just over 91 cents US on Tuesday and analysts say the weak dollar could have a negative impact for importers who face higher costs on foreign goods.
“There’s definitely not much moving in the favour of the loonie right now and we’re likely to see this continue until the US economy rebounds enough so that the flowthrough effects of the Canadian economy, we start to see some of that benefit abroad here,” said Scott Smith, Market Analyst.
Smith says Canadian consumers will likely be paying more for imported fruits and vegetables over the next little while.
Snow birds and people looking for cross-border shopping deals will also be disappointed by the drop in the dollar.
But those who export products may see a boost in demand and Alberta's tourism industry says it is also looking to take advantage of the decline.
Tourism agencies say they will ramp up marketing efforts to attract more Americans north of the border this year.
Travel Alberta says the province attracts more US visitors than any other with about 775,000 Americans visiting here annually.
(With files from Ina Sidhu)
