The federal government has enacted a new mandate that requires air service advertisers to display the total price of an airline ticket, with no hidden fees, so consumers can easily understand the total cost.

The change was announced on Tuesday by the Minister of Transport, Infrastructure and Communities, Denis Lebel, and applies to the price of airfare for travel winthin or originating in Canada.

"We are protecting Canadian air travellers by helping them see, clearly and up front, the full cost of air tickets, so they can make informed travel choices," said Minister of Transport Denis Lebel. "In addition to benefitting consumers by ensuring transparent advertising, these regulations will promote fair competition between all advertisers."

The new regulations will require advertisers to display the total price of the ticket including all taxes, fees, and charges.

Lebel says that advertising agencies that violate the new regulation could face fines of up to $25,000.

He says that the Canadian Transportation Agency will work with advertisers to help them quickly comply with the new rules.

“The Agency's new information repository will help ensure that interested parties have the information they need," said Geoff Hare, Chair and CEO of the Agency. "The Agency can use penalties when necessary to achieve compliance."

For more information on the new regulatory requirements, consult the Canadian Transportation Agency's All-Inclusive Air Price Advertising information repository.