'Blue Sky City': Calgary unveils new brand
Calgary has a new brand and it's looking up.
'Blue Sky City' has been unveiled as the new identity for the city after nearly two years of work and consultations with 129 organizations across 26 sectors.
"It’s time to tell our own story or continue having others tell it for us. A strong, authentic and aspirational brand supports long-term growth and will align us around a shared vision for the future," said Brad Parry, the president and CEO of Calgary Economic Development (CED).
The new brand was released as part of CED's 2024 Report to the Community on Wednesday.
'Blue Sky City' represents both the 330-plus days of annual sunshine Calgary receives and tells the story of "being a city of blue-sky thinking and innovation, a place of unexpected possibilities and a place of confluence — where peoples, lands, cultures and ideas converge," the CED report reads.
Members of various community groups -- including Tourism Calgary, the Calgary Stampede, Calgary Chamber of Commerce, and the Centre for Newcomers, Calgary Arts Development and more -- were on hand to announce the new brand.
"As an evolving city, we wanted to gain a deeper understanding of how Calgarians see our city, and what resonates for them about who our city is and how we can better tell that story collectively,” said Cindy Ady, the CEO of Tourism Calgary.
Calgary was due for a refreshed brand that better represents the business community and people from all ages, ethnicities, genders and sexual orientations, the brand release material added.
A logo for the 'Blue Sky City' branding will be unveiled in the months to come.
As part of its Report to the Community, CED said it has created or retained more than 7,000 jobs and attracted more than $734 million in investments in 2023.
More than 60 ventures capital deals were closed last year with value of $501 million, the report states.
CTVNews.ca Top Stories
Poilievre kicked out of Commons after calling Prime Minister Justin Trudeau 'wacko'
Testy exchanges between the prime minister and his chief opponent ended with the Opposition leader and one of his MPs being ejected from the House of Commons on Tuesday -- and the rest of Conservative caucus walking out of the chamber in protest.
Baby, grandparents among 4 people killed in wrong-way police chase on Ontario's Hwy. 401
A police chase which started with a liquor store robbery in Bowmanville Monday night ended in tragedy some 20 minutes later when a suspect fleeing police entered Highway 401 in the wrong direction and caused a pileup which killed an infant and the child's grandparents, as well as the suspect, investigators say.
Freeland leaves capital gains tax change out of coming budget implementation bill, here's why
Deputy Prime Minister and Finance Minister Chrystia Freeland will be tabling yet another omnibus bill to pass a sweeping range of measures promised in her April 16 federal budget, though left out of the legislation will be the government's proposed capital gains tax change.
Man dies after suffering cardiac arrest while waiting in ER, widow wants investigation
When an ambulance took David Lippert to the hospital in March of 2023, the 68-year-old Kitchener, Ont., executive was hoping to find out why he was feeling weak and unable to walk. Some 24 hours later, he was found unresponsive in the ER.
Sword-wielding man attacks passersby in London, killing a 14-year-old boy and injuring 4 others
A man wielding a sword attacked members of the public and police officers in a northeast London suburb Tuesday, killing a 14-year-old boy and injuring four other people, British authorities said.
WATCH Arnold Schwarzenegger spotted filming in Elora, Ont.
The name of the project has not been officially released although it’s widely believed to be the Netflix series FUBAR.
BREAKING Hosting Vancouver's FIFA World Cup games could cost half a billion dollars
Hosting seven games in Vancouver during the 2026 FIFA World Cup could cost more than half a billion dollars, according to an updated estimate provided Tuesday.
Moe 'will respond' to CRA, insists Saskatchewan has 'paid in full' amid carbon tax audit
Saskatchewan Premier Scott Moe says his government 'will respond' to the Canada Revenue Agency when it concludes its audit of the province, but that his position is Saskatchewan doesn't owe Ottawa any money.
Eviction for landlord's use was legitimate, despite owners' partial move, B.C. court rules
A B.C. judge has upheld the eviction of a family from their North Vancouver townhouse, finding that the landlords did not take an unreasonable amount of time to move into the home after the tenants vacated it.