'Blue Sky City': Calgary unveils new brand
Calgary has a new brand and it's looking up.
'Blue Sky City' has been unveiled as the new identity for the city after nearly two years of work and consultations with 129 organizations across 26 sectors.
"It’s time to tell our own story or continue having others tell it for us. A strong, authentic and aspirational brand supports long-term growth and will align us around a shared vision for the future," said Brad Parry, the president and CEO of Calgary Economic Development (CED).
The new brand was released as part of CED's 2024 Report to the Community on Wednesday.
'Blue Sky City' represents both the 330-plus days of annual sunshine Calgary receives and tells the story of "being a city of blue-sky thinking and innovation, a place of unexpected possibilities and a place of confluence — where peoples, lands, cultures and ideas converge," the CED report reads.
Members of various community groups -- including Tourism Calgary, the Calgary Stampede, Calgary Chamber of Commerce, and the Centre for Newcomers, Calgary Arts Development and more -- were on hand to announce the new brand.
"As an evolving city, we wanted to gain a deeper understanding of how Calgarians see our city, and what resonates for them about who our city is and how we can better tell that story collectively,” said Cindy Ady, the CEO of Tourism Calgary.
Calgary was due for a refreshed brand that better represents the business community and people from all ages, ethnicities, genders and sexual orientations, the brand release material added.
A logo for the 'Blue Sky City' branding will be unveiled in the months to come.
As part of its Report to the Community, CED said it has created or retained more than 7,000 jobs and attracted more than $734 million in investments in 2023.
More than 60 ventures capital deals were closed last year with value of $501 million, the report states.
CTVNews.ca Top Stories
Grandparents killed in wrong-way crash on Hwy. 401 identified
The Indian couple killed in a wrong-way police chase crash on Highway 401 earlier this week has been identified by the Consulate General of India in Toronto.
Police arrest 3 Indian nationals in killing of B.C. Sikh activist Hardeep Singh Nijjar
Three people have been arrested and charged in the killing of B.C. Sikh activist Hardeep Singh Nijjar – as authorities continue investigating potential connections to the Indian government.
TD worst-case scenario more likely after drug money laundering allegations: analyst
TD Bank Group could be hit with more severe penalties than previously expected, says a banking analyst after a report that the investigation it faces in the U.S. is tied to laundering illicit fentanyl profits.
Human remains found in rural Sask. possibly a decade old, RCMP say
RCMP say human remains found in a rural area in central Saskatchewan may have been there for a decade or more.
2 charged after police find 'concerning and diverse' explosives at Manitoba home
Winnipeg police say they have arrested two people in their 20s after a large amount of explosives were found in a home outside of Winnipeg, Man.
Canadian doctor concerned new weight-loss drug Wegovy may be used inappropriately
As Wegovy becomes available to Canadians starting Monday, a medical expert is cautioning patients wanting to use the drug to lose weight that no medication is a ''magic bullet,' and the new medication is meant particularly for people who meet certain criteria related to obesity and weight.
Spain abolishes national bullfighting award in cultural shift
Spain scrapped an annual bullfighting award on Friday, prompting a rebuke from conservatives over a backlash against a centuries-old tradition they see as an art form but which has run into growing concern for animal welfare.
Drew Carey is never quitting 'The Price Is Right'
Drew Carey took over as host of 'The Price Is Right' and hopes he’s there for life. 'I'm not going anywhere,' he told 'Entertainment Tonight' of the job he took over from longtime host Bob Barker in 2007.
Police officer hit by driver of fleeing vehicle in Toronto
York Regional Police say they are continuing to search for a suspect in an auto theft investigation who was captured on video running over a police officer in Toronto last month.