Bridal shop serving Calgary 54 years ends tradition, unveils new plan
As wedding dress styles change through the decades, one Calgary shop has remained a constant option for local brides for more than half a century.
Ethos has operated out of the historic Devenish Building on 17 Avenue since the 1970s but has left the space behind because of a shift in the industry.
“For so long we had people walking in but, all of a sudden people wanted that one-on-one appointment,” said manager Jamie Nazer.
Staff say they only shifted to that model because it was necessary during the COVID-19 pandemic, but found brides preferred it and were more likely to buy.
So Ethos is moving to a smaller space, just two blocks down at 1020 17 Ave. S.W.
“Serve (fewer) people during the daytime and give them the service they’re looking for.”
It will continue offering a variety of styles, complete customization and dedicated staff.
“I’ve been with Ethos for 37 years,” said Nazer.
In many cases several generations of the same family have chosen the local business for their wedding.
“Everyone says, 'Who didn’t buy from Ethos, my grandma did, my mom did my aunt did,'” said Nazer.
The Omar family is pleased to be one of those families.
Miya Omar is getting married in June and picked her wedding dress in the very same shop as her mother.
“It’s very special, it’s a very wholesome moment,” she said.
Though her sisters won’t have the exact same experience, they’re hoping to continue the trend.
“I mean it definitely sucks that I don’t get to come to the same location because it does feel so welcoming and comforting but the staff here, all of the different options and customizations; I think the services will just be enhanced in a new spot,” said Ayah Omar.
Staff feel the same way about leaving the special space.
“We definitely will miss it but we look forward to the new adventure in the other building,” said Nazer.
But they are excited to continuing the tradition in a more modern way that gives brides the experience they want.
Ethos staff say Calgary designer Kate Hewko plans to take over the former bridal space.
CTVNews.ca Top Stories
Board orders deportation for trucker in horrific Humboldt Broncos crash
The truck driver who caused the horrific bus crash involving the Humboldt Broncos junior hockey team has been ordered to be deported.
Community mourns victims of fatal boat crash near Kingston, Ont.
The three people killed in last weekend's tragic collision between a speedboat and a fishing boat north of Kingston are being remembered Friday.
A woman took her dog to a shelter to be euthanized. A year later, the dog is up for adoption again
Exhausted and short on options after consulting two veterinary clinics, Kristie Pereira made the gut-wrenching decision last year to take her desperately ill puppy to a Maryland shelter to be euthanized.
Group tied to Islamic State plotted fatal Ontario restaurant shooting: Crown
A gunman who is accused of killing a young Ontario man and shooting four of his family members at their small Mississauga restaurant in 2021 was allegedly part of a trio who had pledged allegiance to the listed terrorist group Islamic State, a Crown attorney said in an opening statement in the Brampton murder trial this week.
'A really bad car crash': Why health experts are raising concerns over surging syphilis cases
A sexually transmitted infection (STI) that was once thought to be a thing of the past is now a public health priority for North American doctors.
Purolator truck drivers from Guelph, Ont. save man walking in Hwy. 407 lanes
A pair of Purolator transport truck drivers from Guelph, Ont. are being hailed as heroes for their efforts in helping a person in crisis.
Trudeau responds to American senators calling on Canada to increase defence spending
Stopping short of offering the assurance U.S. senators are seeking, Prime Minister Justin Trudeau said his government is aware there's more work to do in order to see Canada meet NATO's defence spending target.
Toddler dies after being struck by recycling truck in Barrie, Ont. neighbourhood
A toddler has died after being struck by a recycling truck in a Barrie, Ont. neighbourhood on Thursday afternoon.
Milk sold in Canadian grocery stores tested for avian influenza; results released
As avian flu spreads south of the border, Canadian officials are now testing samples of milk sold in grocery stores across the country.