Chinook Centre debuts Mirror Mirror, new immersive experience from Montreal’s Moment Factory
A new immersive, multimedia sensory experience opened Friday at Chinook Centre.
It’s called Mirror Mirror and it’s created by the Moment Factory, who have worked with Cirque du Soleil, Jay-Z, Billie Eilish and helped Madonna create the design for her halftime show at the Super Bowl.
Mirror Mirror combines scenography, light, words, original music and interactive exhibits to create “a surreal and sensory playground of immersive art” that reconnects us to our imagination.
One of the nine installations is Memory Storage, where guests are able to share memories via a mobile device that ignites a unique choreography of light that is transformed in Intelligent Window, an installation activated by artificial intelligence.
Forest of Echoes features a labyrinth of mirrors that invite guests to confront their sense of self.
Moment Factory creative director Marie Belzil told CTV News that Mirror Mirror is an experience that represents a new way of going to the mall.
"We’ve developed a lot of night walks in nature – our Lumina series – but we’ve wanted for a long time to do something similar indoors, because we wanted to get closer to the people in the city," Belzil said.
"And the vision was always to think about, where are the places that people gather?" she asked. "We think that malls are a place that are transforming right now. They’re not getting only to shop there – they’re going to meet each other to hang out and it’s a bit of our goal to create a space that’s welcoming, to dream and connect with the people that you’re with – and perhaps even to strangers.
"So it’s really close to our heart, that project, because with Moment Factory we do a lot of services, we serve all kind of visions, but this one was our own vision – so our practice leads us to do a lot of play with perception, illusion, we play with emotion and that’s why it came to us: the subject might be what’s going inside of your head.
"It seems pretty serious," she added, "but the experience is not at all serious. It’s really for the wide public. It’s art but we don’t take it seriously, it’s close to entertainment too, and it’s putting together the skills that we’ve been using for many years making immersive, interactive experiences."
Tickets start at $22 for adults and $18 for children 4-12 years old, with a group rate starting at $20.
For tickets, go here.
CTVNews.ca Top Stories
Large numbers of New York City police officers begin entering Columbia University campus
Large numbers of New York City police officers began entering the Columbia University late Tuesday as dozens of pro-Palestinian protesters remained on the campus.
Poilievre kicked out of Commons after calling Prime Minister Justin Trudeau 'wacko'
Testy exchanges between the prime minister and his chief opponent ended with the Opposition leader and one of his MPs being ejected from the House of Commons on Tuesday -- and the rest of Conservative caucus walking out of the chamber in protest.
Baby, grandparents among 4 people killed in wrong-way police chase on Ontario's Hwy. 401
A police chase which started with a liquor store robbery in Bowmanville Monday night ended in tragedy some 20 minutes later when a suspect fleeing police entered Highway 401 in the wrong direction and caused a pileup which killed an infant and the child's grandparents, as well as the suspect, investigators say.
Freeland leaves capital gains tax change out of coming budget implementation bill, here's why
Deputy Prime Minister and Finance Minister Chrystia Freeland will be tabling yet another omnibus bill to pass a sweeping range of measures promised in her April 16 federal budget, though left out of the legislation will be the government's proposed capital gains tax change.
Sword-wielding man attacks passersby in London, killing a 14-year-old boy and injuring 4 others
A man wielding a sword attacked members of the public and police officers in a northeast London suburb Tuesday, killing a 14-year-old boy and injuring four other people, British authorities said.
Man dies after suffering cardiac arrest while waiting in ER, widow wants investigation
When an ambulance took David Lippert to the hospital in March of 2023, the 68-year-old Kitchener, Ont., executive was hoping to find out why he was feeling weak and unable to walk. Some 24 hours later, he was found unresponsive in the ER.
CSE says it shared information on Chinese hacking of parliamentarians in 2022
While several MPs and senators say they were only recently made aware of China-backed hackers targeting them, the Communications Security Establishment, one of Canada's intelligence agencies, says it shared information about the incident with parliamentary officials in June of 2022.
WATCH Arnold Schwarzenegger spotted filming in Elora, Ont.
The name of the project has not been officially released although it’s widely believed to be the Netflix series FUBAR.
Eviction for landlord's use was legitimate, despite owners' partial move, B.C. court rules
A B.C. judge has upheld the eviction of a family from their North Vancouver townhouse, finding that the landlords did not take an unreasonable amount of time to move into the home after the tenants vacated it.