Calgary art and advocacy campaign aims to attract mentors

Big Brothers Big Sister Calgary is launching a new campaign to help fund their work in the city of Calgary. (Supplied)

Highlighting the urgent need for mentors, Big Brothers Big Sisters of Calgary (BBBS Calgary) and Southcentre Mall are launching a month-long campaign Wednesday.

As part of an installation set up in Sporting Life Court there will be a mirrored wall inviting Calgarians to picture themselves as mentors.

BBBS Calgary is aiming to connect the 150 children and youth currently on a waitlist, with a caring role model.

"In as little as one hour per week, volunteer mentors can help foster a child's social-emotional skills, and improve their self-esteem through meaningful activities like sports, arts or reading – all while finding more laughter and learning in their own lives," said BBBS Calgary in a news release.

Chloe W. is a mentee who played a crucial role in the campaign, creating the artwork featured on journals that will be on sale.

"Journals are a great tool for young people to use to put their thoughts and feelings on paper as a method of maintaining mental wellbeing, especially as they enter a new school year," said BBBS Calgary president and CEO Ken Lima-Coelho.

Journals, which cost $10, are available for sale at the installation and at Calgary Think Stunning and Motive Art, with proceeds going to BBBS Calgary.

Last year, the organization supported 1,039 mentorship matches.