Calgary business gets thrown a lifeline from the return of the Stampede
It’s been a tricky 17 months for the owners of Smithbilt Hats, after the Calgary Stampede, the catalyst of a large chunk of the company's business, was cancelled completely in 2020.
This year however, with the event getting the green light from the provincial health authorities, sales of the famed wild western hatters spiked.
“It wasn’t quite what it has been in past years but it was definitely an improvement over the months before that,” said Brian Hanson, master hatter with Smithbilt Hats.
Hanson said he noticed a lot more foot traffic and people inquiring about corporate events.
The Calgary Stampede announced Monday 528,998 people walked through the gates this year. That is a little more than 40 per cent of the 1, 275, 465 people who attended in 2019.
The Stampede said previously that success of the 2021 event shouldn't be measured in attendance but rather how the municipal mindset changed this year.
“Above all else we learned this year that our experiences are the truest measure of success,” said CEO Dana Peers.
“As we celebrate the success, we are now seeing our national events begin to open in their own ways. Only weeks ago, they would not have considered it.”
LOOKING AHEAD TO 2022
Peers said the ball is rolling on plans for next year.
“With the 2021 Stampede behind us, we’ll begin to look at how 2022 can be even bigger and better than ever,” he said.
“We’ll take valued learnings from this year and build upon them.”
For Hanson's iconic Smithbilt brand, the Stampede is a major catalyst for business, and now it’s time to create more supply.
“We spend all year building up stock to get ready for this, so we’re going to start again,” said Hanson.
HOTELS BUSIER
Tourism Calgary said Calgary hotels saw a massive jump in reservations, although not pre-pandemic levels, enough to keep them afloat.
“In winter they were at three and six percent occupancy, so to go to 50 to 65 per cent occupancy, that is just life changing for them,” said Cindy Ady, CEO of Tourism Calgary.
The Calgary Chamber of Commerce said businesses did receive a boost from the Stampede being held this year.
“Realistically, businesses were not expecting a Stampede that reflected a full return to normal,” said Deborah Yedlin, CEO of the Calgary Chamber of Commerce.
“What they prepared for, and were able to deliver, was an experience that included increased safety measures, reduced capacities, and a commitment to reopening safely and permanently so the economic potential of future events can be fully realized.”
CTVNews.ca Top Stories
LIVE B.C. seeks ban on using drugs in 'all public spaces,' shifting approach to decriminalization
The B.C. government is moving to have drug use banned in 'all public spaces,' marking a major shift in the province's approach to decriminalization.
Orca calf that was trapped in B.C. lagoon for weeks swims free
An orca whale calf that has been stranded in a B.C. lagoon for weeks after her pregnant mother died swam out on her own early Friday morning.
Trump's lawyers try to discredit testimony of prosecution's first witness in hush money trial
Donald Trump's defence team attacked the credibility Friday of the prosecution's first witness in his hush money case, seeking to discredit testimony detailing a scheme between Trump and a tabloid to bury negative stories to protect the Republican's 2016 presidential campaign.
Sophie Gregoire Trudeau on navigating post-political life, co-parenting and freedom
Sophie Gregoire Trudeau says there is 'still so much love' between her and Prime Minister Justin Trudeau, as they navigate their post-separation relationship co-parenting their three children.
Air traveller complaints to Canadian Transportation Agency hit new high
The Canadian Transportation Agency has hit a record high of more than 71,000 complaints in a backlog. The quasi-judicial regulator and tribunal tasked with settling disputes between customers and the airlines says the backlog is growing because the number of incoming complaints keeps increasing.
More than 115 cases of eye damage reported in Ontario after solar eclipse
More than 115 people who viewed the solar eclipse in Ontario earlier this month experienced eye damage after the event, according to eye doctors in the province.
'I was scared': Ontario man's car repossessed after missing two repair loan payments
An Ontario man who took out a loan to pay for auto repairs said his car was repossessed after he missed two payments.
76ers All-Star centre Joel Embiid says he has Bell's palsy
Philadelphia 76ers All-Star centre Joel Embiid has been diagnosed with Bell’s palsy, a form of facial paralysis he says has affected him since before the play-in tournament.
U.S. flight attendant indicted in attempt to record teen girl in airplane bathroom
An American Airlines flight attendant was indicted Thursday after authorities said he tried to secretly record video of a 14-year-old girl using an airplane bathroom last September.